Essays Media Effect

Essay about The Effects of Media on Society

1478 Words6 Pages

The Effects of Media on Society

When it comes to advertisement, and the media a question that comes to mind is: who are we? Are we who the media wants us to be? Many instances people in today’s society rely on the media to tell them how to dress, how to look cool. Yet if we examine the past few years, we see that styles that have boomed so quickly and faded just as fast. Why do these designers change or even worse die out? It’s all about fads. The advertisers do an excellent job of setting these goals in persuading us to purchase their product and because of it, they are constantly coming out with new styles and types of clothing that they want to make popular. We as the consumers are helping these companies to achieve these goals.…show more content…

We get these instilled images in our mind of how we are supposed to look based on the ad that we passed or the commercial we viewed last night. Some of the pictures that grab our eye are of people that we can never look anything like. These people are models that go tanning and work out 24/7. Most of the American people are not able to look like that. Unfortunately God did not bless all of us with those attributes to look like a model with chiseled abs and a perfect frame. These goals are not realistic for all of today’s society. A huge target that is being populated is the teen population. Teens are the biggest hit on the wallets of parents. The teenage generation is the one that is also keeping most of these companies alive. The companies send out scouts, almost like spies, to watch and observe these teens and see what is popular and they study us like as if we were a frog in a biology class. Well we don’t realize any of this because while they are studying us, we are crossing more advertisements in the street or while reading our Sports Illustrated magazine, or for girls their Cosmopolitan. Kids take money from their parents before going to the mall and they spend a lot of money on brand name items that they saw a model wearing in a picture or because a commercial they viewed with a famous actor or athlete wearing the product. The

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Essay on Effects of Mass Media on Society

1650 Words7 Pages

In contemporary society, people are strongly influenced by mass media. Although traditional television watching and newspaper reading are no longer as popular as before, people spend more time in front of computers listening to music and radios, reading news and information, interacting with other people in social network and watching television programmes and films. The developing technology of mobile phone allows people to do almost everything they can do with the computer. Nowaday, people are living in a world ‘saturated by media sounds and images.’ (McQuail, 2008, p.456) In this essay, a general introduction of social change and media influence will be discussed in the first section. The second section will introduce Golding’s four…show more content…

Obviously, media have some influence on our decision making, especially on our idea of consumption. John Corner (2000, p.379) named it as ‘circumstantial influence’. ‘A holiday programme may convince audiences to visit Greece in summer; a feature on cancer prevention may finally persuade some people towards a healthier diet.’ Good or bad economic news clearly affect business, consumer confidence and have strong influence on financial market. In special times such as war time, disaster or economic crisis, media are more influential. For example, during the period of the Sichuan earthquake in China, almost all Chinese media content focused on the progress of rescue. The media influence was very important for victims to obtain maximal concern from all over the world. Many people devoted themselves into voluntary work to help the victims. Similar situation also happened in Haiti after the earthquake in last month. Global media are focusing on the poor Caribbean country and gathering people from different countries to lend a hand for those earthquake survivors.

News media is one of the most powerful and influential media forms. Golding (1981 cited in McQuail, 2008, p.467) distinguishes four different concepts of news and their effects: ‘planned and short term’, ‘unplanned and short term’, ‘planned and long term’and ‘unplanned and long term’. Planned news can be described for ‘propaganda’, ‘media campaign’, ‘framing news’ and ‘agenda-setting.’ It may

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