- Understand the different tools speakers can use to gain their audience’s attention.
- Name some common mistakes speakers make in trying to gain attention.
Stephen Velasco – IMG_1422 – CC BY-NC 2.0.
As you know by now, a good introduction will capture an audience’s attention, while a bad introduction can turn an audience against a speaker. An attention-getter is the device a speaker uses at the beginning of a speech to capture an audience’s interest and make them interested in the speech’s topic. Typically, there are four things to consider in choosing a specific attention-getting device:
- Appropriateness or relevance to audience
- Purpose of speech
First, when selecting an attention-getting device, you want to make sure that the option you choose is actually appropriate and relevant to your specific audience. Different audiences will have different backgrounds and knowledge, so you should use your audience analysis to determine whether specific information you plan on using would be appropriate for a specific audience. For example, if you’re giving a speech on family units to a group of individuals over the age of sixty-five, starting your speech with a reference to the television show Gossip Girl may not be the best idea because the television show may not be relevant to that audience.
Second, you need to consider the basic purpose of your speech. As discussed earlier in this text, there are three basic purposes you can have for giving a speech: to inform, to persuade, and to entertain. When selecting an attention-getter, you want to make sure that you select one that corresponds with your basic purpose. If your goal is to entertain an audience, then starting a speech with a quotation about how many people are dying in Africa each day from malnutrition may not be the best way to get your audience’s attention. Remember, one of the basic goals of an introduction is to prepare your audience for your speech. If your attention-getter differs drastically in tone from the rest of your speech (e.g., dying in Africa when you want your audience to laugh), the disjointedness may cause your audience to become confused or tune you out completely.
Your third basic consideration when picking an attention-getting device is your speech topic. Ideally, your attention-getting device should have a relevant connection to your speech. Imagine if a speaker pulled condoms out of his pocket, yelled “Free sex!” and threw the condoms at the audience in the beginning of a speech about the economy. While this may clearly get the audience’s attention, this isn’t really a good way to prepare an audience for a speech about bull and bear markets. Not every attention-getter is appropriate for a given topic. Instead, a speaker could start this speech by explaining that “according to a 2004 episode of 60 Minutes, adults in the United States spend approximately $10 billion annually on adult entertainment, which is roughly the equivalent to the amounts they spend attending professional sporting events, buying music, or going out to the movies” (Leung, 2004). Notice how effective the shocking statistic is in clearly introducing the monetary value of the adult entertainment industry.
The last consideration when picking an attention-getting device involves the speech occasion. Different occasions will necessitate different tones, or particular styles or manners of speaking. For example, a persuasive speech about death and dying shouldn’t be happy and hilarious. An informative speech on the benefits of laughing shouldn’t be dull, dreary, and depressing. When selecting an attention-getter, you want to make sure that the attention-getter sets the tone for the speech.
Now that we’ve explored the four major considerations you must think of when selecting an attention-getter, let’s look at a range of different attention-getters you may employ. Miller (1946) discovered that speakers tend to use one of eleven attention-getting devices when starting a speech. The rest of this section is going to examine these eleven attention-getting devices.
Reference to Subject
The first attention-getting method to consider is to tell your audience the subject of your speech. This device is probably the most direct, but it may also be the least interesting of the possible attention-getters. Here’s an example:
We are surrounded by statistical information in today’s world, so understanding statistics is becoming paramount to citizenship in the twenty-first century.
This sentence explicitly tells an audience that the speech they are about to hear is about the importance of understanding statistics. While this isn’t the most entertaining or interesting attention-getter, it is very clear and direct.
Reference to Audience
The second attention-getting device to consider is a direct reference to the audience. In this case, the speaker has a clear understanding of the audience and points out that there is something unique about the audience that should make them interested in the speech’s content. Here’s an example:
As human resource professionals, you and I know the importance of talent management. In today’s competitive world, we need to invest in getting and keeping the best talent for our organizations to succeed.
In this example, the speaker reminds the audience of their shared status as human resource professionals and uses the common ground to acknowledge the importance of talent management in human resources.
Another way to capture your listeners’ attention is to use the words of another person that relate directly to your topic. Maybe you’ve found a really great quotation in one of the articles or books you read while researching your speech. If not, you can also use a number of sources that compile useful quotations from noted individuals. Probably the most famous quotation book of all time is Bartlett’s Familiar Quotations (http://www.bartleby.com/100), now in its seventeenth edition. Here are some other websites that contain useful databases of quotations for almost any topic:
Quotations are a great way to start a speech, so let’s look at an example that could be used for a speech on deception:
Oliver Goldsmith, a sixteenth-century writer, poet, and physician, once noted that “the true use of speech is not so much to express our wants as to conceal them.”
Reference to Current Events
Referring to a current news event that relates to your topic is often an effective way to capture attention, as it immediately makes the audience aware of how relevant the topic is in today’s world. For example, consider this attention-getter for a persuasive speech on frivolous lawsuits:
On January 10, 2007, Scott Anthony Gomez Jr. and a fellow inmate escaped from a Pueblo, Colorado, jail. During their escape the duo attempted to rappel from the roof of the jail using a makeshift ladder of bed sheets. During Gomez’s attempt to scale the building, he slipped, fell forty feet, and injured his back. After being quickly apprehended, Gomez filed a lawsuit against the jail for making it too easy for him to escape.
In this case, the speaker is highlighting a news event that illustrates what a frivolous lawsuit is, setting up the speech topic of a need for change in how such lawsuits are handled.
You may also capture your listeners’ attention by referring to a historical event related to your topic. Obviously, this strategy is closely related to the previous one, except that instead of a recent news event you are reaching further back in history to find a relevant reference. For example, if you are giving a speech on the Iraq War that began in 2003, you could refer back to the Vietnam War as way of making a comparison:
During the 1960s and ’70s, the United States intervened in the civil strife between North and South Vietnam. The result was a long-running war of attrition in which many American lives were lost and the country of Vietnam suffered tremendous damage and destruction. Today, we see a similar war being waged in Iraq. American lives are being lost, and stability has not yet returned to the region.
In this example, the speaker is evoking the audience’s memories of the Vietnam War to raise awareness of similarities to the war in Iraq.
Another device you can use to start a speech is to tell an anecdote related to the speech’s topic. An anecdote is a brief account or story of an interesting or humorous event. Notice the emphasis here is on the word “brief.” A common mistake speakers make when telling an anecdote is to make the anecdote too long. Remember, your entire introduction should only be 10 to 15 percent of your speech, so your attention-getter must be very short.
One type of anecdote is a real story that emphasizes a speech’s basic message. For example, here is an anecdote a speaker could use to begin a speech on how disconnected people are from the real world because of technology:
In July 2009, a high school girl named Alexa Longueira was walking along a main boulevard near her home on Staten Island, New York, typing in a message on her cell phone. Not paying attention to the world around her, she took a step and fell right into an open manhole (Whitney, 2009).
A second type of anecdote is a parable or fable. A parable or fable is an allegorical anecdote designed to teach general life lessons. The most widely known parables for most Americans are those given in the Bible and the best-known fables are Aesop’s Fables (http://www.aesopfables.com). For the same speech on how disconnected people are with the real world because of technology, the speaker could have used the Fable of The Boy and the Filberts:
The ancient Greek writer Aesop told a fable about a boy who put his hand into a pitcher of filberts. The boy grabbed as many of the delicious nuts as he possibly could. But when he tried to pull them out, his hand wouldn’t fit through the neck of the pitcher because he was grasping so many filberts. Instead of dropping some of them so that his hand would fit, he burst into tears and cried about his predicament. The moral of the story? “Don’t try to do too much at once” (Aesop, 1881).
After recounting this anecdote, the speaker could easily relate the fable to the notion that the technology in our society leads us to try to do too many things at once.
While parables and fables are short and entertaining, their application to your speech topic should be clear. We’ll talk about this idea in more detail later in this chapter when we discuss how to link your attention-getter explicitly to your topic.
The eighth device you can use to start a speech is to surprise your audience with startling information about your topic. Often, startling statements come in the form of statistics and strange facts. The goal of a good startling statistic is that it surprises the audience and gets them engaged in your topic. For example, if you’re giving a speech about oil conservation, you could start by saying, “A Boeing 747 airliner holds 57,285 gallons of fuel.” You could start a speech on the psychology of dreams by noting, “The average person has over 1,460 dreams a year.” A strange fact, on the other hand, is a statement that does not involve numbers but is equally surprising to most audiences. For example, you could start a speech on the gambling industry by saying, “There are no clocks in any casinos in Las Vegas.” You could start a speech on the Harlem Globetrotters by saying, “In 2000, Pope John Paul II became the most famous honorary member of the Harlem Globetrotters.” All four of these examples came from a great website for strange facts (http://www.strangefacts.com).
Although startling statements are fun, it is important to use them ethically. First, make sure that your startling statement is factual. The Internet is full of startling statements and claims that are simply not factual, so when you find a statement you’d like to use, you have an ethical duty to ascertain its truth before you use it. Second, make sure that your startling statement is relevant to your speech and not just thrown in for shock value. We’ve all heard startling claims made in the media that are clearly made for purposes of shock or fear mongering. As speakers, we have an ethical obligation to avoid playing on people’s emotions in this way.
Another strategy for getting your audience’s attention is to ask them a question. There are two types of questions commonly used as attention-getters: response questions and rhetorical questions. A response question is a question that the audience is expected to answer in some manner. For example, you could ask your audience, “Please raise your hand if you have ever thought about backpacking in Europe” or “Have you ever voted for the Electoral College? If so, stand up.” In both of these cases, the speaker wants her or his audience to respond. A rhetorical question, on the other hand, is a question to which no actual reply is expected. For example, a speaker talking about the importance of HIV testing could start by asking the audience, “I have two questions that I’d like you to think about. How many students on this campus have had sexual intercourse? Of those who have had sex, how many have been tested for HIV?” In this case, the speaker does not expect the audience to give an estimate of the numbers of students that fit into each category but rather to think about the questions as the speech goes on.
Humor is another effective method for gaining an audience’s attention. Humor is an amazing tool when used properly. We cannot begin to explain all the amazing facets of humor within this text, but we can say that humor is a great way of focusing an audience on what you are saying. However, humor is a double-edged sword. If you do not wield the sword carefully, you can turn your audience against you very quickly. When using humor, you really need to know your audience and understand what they will find humorous. One of the biggest mistakes a speaker can make is to use some form of humor that the audience either doesn’t find funny or finds offensive. Think about how incompetent the character of Michael Scott seems on the television program The Office, in large part because of his ineffective use of humor. We always recommend that you test out humor of any kind on a sample of potential audience members prior to actually using it during a speech.
Now that we’ve warned you about the perils of using humor, let’s talk about how to use humor as an attention-getter. Humor can be incorporated into several of the attention-getting devices mentioned. You could use a humorous anecdote, quotation, or current event. As with other attention-getting devices, you need to make sure your humor is relevant to your topic, as one of the biggest mistakes some novices make when using humor is to add humor that really doesn’t support the overall goal of the speech. So when looking for humorous attention-getters you want to make sure that the humor is nonoffensive to your audiences and relevant to your speech. For example, here’s a humorous quotation from Nicolas Chamfort, a French author during the sixteenth century, “The only thing that stops God from sending another flood is that the first one was useless.” While this quotation could be great for some audiences, other audiences may find this humorous quotation offensive (e.g., religious audiences). The Chamfort quotation could be great for a speech on the ills of modern society, but probably not for a speech on the state of modern religious conflict. You want to make sure that the leap from your attention-getter to your topic isn’t too complicated for your audience, or the attention-getter will backfire.
The tenth device you may consider to start a speech is to refer to a story about yourself that is relevant for your topic. Some of the best speeches are ones that come from personal knowledge and experience. If you are an expert or have firsthand experience related to your topic, sharing this information with the audience is a great way to show that you are credible during your attention-getter. For example, if you had a gastric bypass surgery and you wanted to give an informative speech about the procedure, you could introduce your speech in this way:
In the fall of 2008, I decided that it was time that I took my life into my own hands. After suffering for years with the disease of obesity, I decided to take a leap of faith and get a gastric bypass in an attempt to finally beat the disease.
If you use a personal example, don’t get carried away with the focus on yourself and your own life. Your speech topic is the purpose of the attention-getter, not the other way around. Another pitfall in using a personal example is that it may be too personal for you to maintain your composure. For example, a student once started a speech about her grandmother by stating, “My grandmother died of cancer at 3:30 this morning.” The student then proceeded to cry nonstop for ten minutes. While this is an extreme example, we strongly recommend that you avoid any material that could get you overly choked up while speaking. When speakers have an emotional breakdown during their speech, audience members stop listening to the message and become very uncomfortable.
Reference to Occasion
The last device we mention for starting a speech is to refer directly to the speaking occasion. This attention-getter is only useful if the speech is being delivered for a specific occasion. Many toasts, for example, start with the following statement: “Today we are here to honor X.” In this case, the “X” could be a retirement, a marriage, a graduation, or any number of other special occasions. Because of its specific nature, this attention-getter is the least likely to be used for speeches being delivered for college courses.
- In developing the introduction to your speech, begin by deciding upon a statement to capture the audience’s attention.
- Attention-getters can include references to the audience, quotations, references to current events, historical references, anecdotes, startling statements, questions, humor, personal references, and references to the occasion.
- Make a list of the attention-getting devices you might use to give a speech on the importance of recycling. Which do you think would be most effective? Why?
- You’ve been asked to deliver a speech on the use of advertising in children’s media. Out of the list of ten different possible attention-getting devices discussed in the chapter, how could you use four of them to start your speech?
Aesop (1881). Aesop’s fables. New York, NY: Wm. L. Allison. Retrieved from http://www.litscape.com/author/Aesop/The_Boy_and_the_Filberts.html
Leung, R. (2004, September 5). Porn in the U.S.A.: Steve Kroft reports on a $10 billion industry. Retrieved from http://www.cbsnews.com.
Miller, E. (1946). Speech introductions and conclusions. Quarterly Journal of Speech, 32, 181–183.
Whitney, L. (2009, July 13). Don’t text while walking? Girl learns the hard way. CNET News Wireless. Retrieved from http://news.cnet.com/8301-1035_3-10285466-94.html
This is a derivative of Stand up, Speak out: The Practice and Ethics of Public Speaking by a publisher who has requested that they and the original author not receive attribution, which was originally released and is used under CC BY-NC-SA. This work, unless otherwise expressly stated, is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
If someone is searching for a book or article to read, he or she will decide from the very beginning whether this work is worth attention. Ironically, the book can be an awesome piece of writing. If the opening lines are dull, a reader will unlikely keep reading the rest.
A hook in the essay is a catchy sentence or paragraph in the introduction which serves as an attention-grabbing element.
The effectiveness of the hook is defined by its ability to motivate people to read the entire text. A hook sentence is the most recommended way to start an academic paper of any type as it gives a hint of what the topic is and what kind of questions will be observed. It keeps the reading audience intrigued to the end.
An excellent hook sentence is engaging and interesting; it is a perfect method to start an argumentative or persuasive paper. The problem is that once students start, they forget to keep the rest of the paper interesting. It's important to define the target audience, thesis, and supporting arguments not to fall off the point. However, this article is focused on writing a hook; it is time to find out the ways a writer can pick the most appropriate attention grabber. View these great tips on writing a school/college essay to get more information.
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How to Write a Hook sentence?
Before we begin to talk about types of perfect essay hook, we want to mention several steps students should take to decide on which hook to choose.
How to write a good hook?
- You must have a clear vision of what kind of a literary work you are working on.
Definition, descriptive, and narrative essays differ from argumentative and critical essays a lot because they require different writing strategies. In the initial group of essays, you need to describe certain events or concepts, whether the second group requires you to use persuasive techniques to support your argument.
It allows writers to see how the work is structured better and which points to highlight.
- Understand who you are writing for.
Each cohort, each generation has its own language, and your primary task is to choose a particular way in which your work will develop. When you write for children, write for children. If you write for language professionals, take their specific language into account - it is an effective way to get an action plan and follow it.
- Realize why you are writing this essay.
If it is a paper on a complicated topic for a popular magazine, you can go funny and humorous, and your readers will love this approach. Yet, if you write a conference paper, be more formal. Good hooks must fit in your writing frame, your tone and style.
The answer to the question is 'no.' You can't use more than 1-2 hook sentences in your paper because you risk having high plagiarism level and making your reader lost. Try to choose only one powerful hook as the opening sentence of paper's introduction. You can also add a hook at the beginning of conclusion (learn how to write conclusion).
Let's Look at Some Catchy Hooks for Essays
START WITH AN INTERESTING FACT
"Archaeologists believe, based on marks they've seen on mummies, that human beings had tattoos between 4000 and 2000 B.C. in Egypt."(David Shields, 36 Tattoos)
Do you want to make the audience read your full text? Amaze them with the great introduction! Get them hooked with the help of a fact they have never heard and keep them interested throughout the entire work. Such hook sentences do not necessarily need specific figures. Check out this article: don't you want to learn more about where tattoos have come from and what they mean?
STATE A THESIS
"Few aspects of the American mythos form such a complex set of relationships with the African American experience as the idea of the frontier."(Pamela Swanigan, Much the Same on the Other Side: The Boondocks and the Symbolic Frontier)
If you have a great idea and you want to be straightforward and introduce it immediately because it is unique, do what you want. Why is this particular sentence so hooking? It intrigues the readers because using such a structure the author 'promises' she will tell us about something special. We are interested in the concept of frontier now.
Unlike other types of hook sentences, a thesis is something a writer is obligated to develop in every new paper - view the general structure here. That is why it is better to start with another hook to have two attention grabbers in the introduction.
PLACE YOUR FAVORITE LITERARY QUOTE
"I wish it need not have happened in my time," said Frodo.
"So do I," said Gandalf, "and so do all who live to see such times. But that is not for them to decide. All we have to decide is what to do with the time that is given us."(J.R.R. Tolkien, The Fellowship of the Ring)
It would be a good hook in an essay of several types: a writer can choose to focus on the value of time, review "The Fellowship of the Ring" storyline, or describe the character of Gandalf. A great hook is the one which has many different applications in one text.
QUOTE FAMOUS PEOPLE YOU BELIEVE ARE WISE
"Any achievement in business is never accomplished by a single person; a team of skilled members from diversified fields is always needed." (Steve Jobs)
The wisdom of this man has no doubts. People tend to believe every single word Steve Jobs says as he has achieved amazing results, wealthy being, and a new age of technology. Such people are worth listening. It is a good idea to start a paper on business, management, leadership, marketing, or even IT from these words.
PURCHASE CHEAP ESSAYS OF ANY TYPE
USE A GREAT STORY AS AN OPENING
"In late 1979, a twenty-four-year-old entrepreneur paid a visit to a research center in Silicon Valley called Xerox PARC. He was the co-founder of a small computer startup down the road, in Cupertino. His name was Steve Jobs."(Malcolm Gladwell, Creation Myth)
Do you need anything else to get hooked? It is a brilliant essay starter. Stories are always effective, but stories about famous people are on top. Do the research, read great people's biographies and find correlations with the theme of your writing. Give readers a nice story, and they will enjoy it.
SETA SCENE ANOTHER TIME
"The dark blue glitter was penetrating, leaving no space for creativity. In just one stare, Mary's eyes defined a lot about her true passion, her devotion and her commitment to her cause. Most of the employees that day left the corporation once launched by Mike Myers without saying a word, but feeling completely different people." (Unknown writer)
This category of good hooks is almost the same as the previously discussed attention-grabber. The goal of the writer is to describe a certain scene taken from the fiction story or real life. No matter what the topic is, it is the effective method used to make the readers not only think but feel the emotions of heroes.
ANECDOTE/JOKE TO MAKE PEOPLE LAUGH
"A Chukcha comes into a shop and asks: "Do you have color TVs?" "Yes, we do." "Give me a green one." (Unknown author)
Every day we learn different jokes from our colleagues, family, or friends. If you want to share these funny stories with your teacher or classmates, the best way is to use anecdotes as the relaxing hook sentences. They make people both laugh and feel less stressed. Humor is one of the keys to success in our life, and a good anecdote is not an exception. In our case, the anecdote may start a serious topic like the problems people with colorblindness experience. The anecdote can serve as an introduction to the research on stereotypes about Chukcha, especially their intellect. The same anecdote may open an essay on different types of humor.
STRIKE WITH NUMBERS AND STATISTICS
"According to 2008 figures from the Pew Research Center, 97% of today's K-12 students spend many hours each week playing video games."(Keith Devlin, Learning Math with a Video Game)
Every time you want to draw the audience's attention, start the intro paragraph with large numbers and interesting statistics. Demonstrate that you did extensive research and created a good basis for your discussion.
SURPRISE READERS BY REVEALING A COMMON MISCONCEPTION
"We all know that a tongue has several sections which are exclusively responsible for a particular taste: sweet, sour, salty, and bitter. The idea was disproven by other studies and research."
What can be more intriguing than finding out that an idea you have had in mind for years is wrong? This is a perfect trigger, and it will get your audience hooked in a second.
INVOLVE A CONTRADICTION
"Mrs. Lynch's freaky dress made me feel excited and disgusted at the same time; it was not the best choice."
Good hooks may include contradictions. The example shows a contradictive sentence combines opposite ideas/situations.
CREATE AN IMAGE, SIMILE, OR METAPHOR
"To make an omelet you need not only those broken eggs but someone 'oppressed' to beat them..." (Joan Didion, The Women's Movement)
Obviously, this isn't a recipe or a story about eggs. The writer starts with a very simple, everyday image, and then adds a drop of unpredictability - 'oppressed' ones to break the eggs. We call such sentence a fantastic starter and a great hook.
POSE A RHETORICAL QUESTION
"We all need food and water to live, don't we?" "People today know that the Earth is round, don't they?" "Children always find something new interesting, don't they?" "How much would you pay to save the life of your beloved ones?"
People think that all questions may have answers. There is a special type of questions known as rhetorical questions; they can be good hooks for essays on any topic. These questions have obvious answers. There is no need to explain why humans can't survive without food, how we learned that the planet is round, or why human life is priceless. It's just the way to let your reader think. It is an interesting way to start a paper on hate crime, life, existence, the universe, sense of life, moral or ethical values, etc.
ASK A QUESTION - GIVE AN ANSWER!
"Why do novelists write essays? Most publishers would rather have a novel."(Zadie Smith, The Rise of the Essay)
"What a nice question! We want to know the answer now, and we keep reading and reading and realize that we have finished the entire piece. Nothing is more hooking that a question that interests lots of people. Don't be afraid to use this trick if you want people to get sincerely interested in your academic writing.
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